On December 7, it's our 10th birthday! We're still a few years away from learning to drive and all the fun stuff, but that doesn't mean we don't know how to have a good time. For the celebration, we're showing off a whole new look with revolutionized product series that make it easier than ever to find your perfect Anker product.
It's not just our birthday we're celebrating, though. Anker is now the world's number one mobile charging brand*. With over 200 million products sold across 146 countries, we have the most awesome community of fans both on and offline. Yay!
Today we're going to dive into our new series so you can see how things are going to be organized from now on. For eagle-eyed readers, we'll offer a special treat to power up your holiday along the way.
We've always known that listening to our fans when they tell us exactly what they want is the best way to create cool products. Now, we've organized all our innovations into series that are designed specifically for people's different tech requirements. At the same time, we'll be tearing off the training wheels and racing to the future. We no longer want to be limited to chargers, we want to integrate our charging tech into even more lifestyles and spaces.
Our vision is for each series to accommodate a selection of products that are designed for a specific tech lifestyle. Read on to get a breakdown of each series and find what's right for you.
Series 7 - Embrace Future Technology
Series 7 is all about tech. Tailored for those who value the latest technology and high performance above all else, the star-studded portfolio of Anker Series 7 is the definition of innovation.
From industry-leading GaN II fast charging technology and the ultimate data transfer speed of Thunderbolt 4 to the frontier of VR technology, Anker Series 7 embraces new possibilities that only come within reach when you look to the future.
Series 6 - Discover Unique Experiences
If you love exploring uncharted territories of innovation, then Series 6 is for you. Digital life should be fun with unexpected surprises and fresh experiences.
From an entire lineup of magnetic charging solutions that just click with your new iPhone to cables with a unique silicone finish that feels remarkably soft between your fingers, Series 6 sparks your imagination with original tech concepts.
Series 5 - Enjoy Higher Quality
High quality is our signature. That said, Series 5 has products that are the cornerstone of Anker’s success.
From our best-selling Nano Pro chargers and cables with a 30,000 bend lifespan to portable power stations with 6 times longer battery life than the industry average, Anker sets the benchmark for quality.
Series 3 - Keep it Simple
Prefer simpler, more minimalistic products? Welcome to the world of Anker Series 3. We understand the pain of dealing with digital devices that try to do more than you’ll ever need, there should be an easier way!
With Series 3 products, you can focus on the core function you really need.
Shopping Made Easy
In case you haven't already noticed from our new releases, we've also streamlined the shopping process. With a brand new nifty naming style, you can find Anker products that meet your tech needs in 3 simple steps.
Each product has a 3-digit code in its name. The first digit indicates which series it belongs to. Tech-savvy? We recommend 7. Avant-garde? Go for 6. Looking for premium quality and design? 5 is for you. And 3 for simple functionality.
The second digit indicates output ports. For example, if you're looking for a charger that charges 3 devices at the same time, get the charger with the number "3" as its second digit.
The third digit reflects the tech performance of a product. For example, in power banks, the higher the third digit the larger its battery capacity, which correlates to how many charges it provides, or with hubs and docks it shows the transfer rate.
The Future Is Here
It's been an amazing 10 years together. We hope our new series give you more confidence and freedom in your tech life as we start our journey over the next decade.
*In terms of retail sales value in 2020. Data source: Euromonitor International (Shanghai) Co., Ltd., measured in terms of retail sales value in 2020, based on research conducted in 11-2021. Brands are defined as mobile charging brands if more than 75% of their retail sales are contributed by mobile phone charging products. Mobile phone charging products include chargers, wireless chargers, power banks, and charging cables, and these accessories can also be used for other consumer electronics devices.